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5 Tips To Improve Your Content Marketing Strategy
It’s no secret that marketing has evolved into a data-driven process as a result of technological advancements and an increasingly competitive marketplace. The digital marketing landscape is ripe with...
View Article5 Can’t Miss Content Marketing Articles
Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup! 1. B2B vs. B2C: How Content Marketing Changes by Target Audience [HubSpot] Content...
View Article5 Can’t Miss Content Marketing Articles
Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup! 1. What Effective B2B Content Marketing Looks Like [Content Marketing Institute]55% of...
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3 Tips To Build An Effective Content Marketing Strategy
Long-term brand business objectives revolve around expanding the upper funnel and establishing reputations as credible sources of information for audiences. These objectives are met when brands are...
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5 Can’t Miss Content Marketing Articles
1. What Is Mobile-First Content Marketing? [B2C]In order to embrace mobile content marketing, you must shift to a mobile-first mindsetA mobile-first strategy means curating content with the specific...
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Satisfy Search Engines With Content And Fuel Organic Growth
Organic Growth Imagine you are online searching for information about a product, a service or even a brand. What’s one of the first things you do to find the answers to your questions?You perform a...
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5 Can’t Miss Content Marketing Articles
1. What Differentiates Good Content From Bad Content? [Blue Wire Media]Successful content marketers are informal publishers that stand out in today’s digital marketplaceMarketers who publish quality...
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5 Can’t Miss Content Marketing Articles
1. Creating Content That Resonates Is Vital For Your Digital Strategy [Elite Business]Define your business objectives for using content marketing before beginning to create contentEmphasize authority...
View Article3 Quick Tips On Using LinkedIn To Leverage Your Brand
LinkedIn is often considered to be a ‘professional networking’ site - an online space primarily reserved for recruiters and job seekers. However, LinkedIn has quickly evolved into a thriving social...
View Article5 Can’t Miss Content Marketing Articles
1. 25 Social Media Facts For The End Of 2015 [Search Engine Journal]46% of global consumers admit their buying habits are influenced by social mediaSocial media is increasingly one of the most popular...
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The Quick Guide to GIFs
4 Ways to Enhance Your Content With GIFsToday’s consumer has access to multiple screens and a perpetually updating stream of new content. Every minute Twitter users send over 100,000 new Tweets,...
View ArticleWhat Is Audience Profiling And Why Does It Matter?
There are many guides out there that tell you the key to effective marketing is “knowing your audience.” But what does this phrase actually mean? How do you differentiate between a target audience,...
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Keep Users On-Site: Lower Your Bounce Rate
Many marketers recognize that inbound traffic is an important metric to track, but struggle to maintain it. If you use Google Analytics or a third-party tool to measure your website traffic you’ve...
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Holiday Marketing 101
‘Tis the season to break out the garland, crank up the holiday tunes, and dust off the santa suits in preparation for another holiday season. Although December 1st has yet to arrive, holiday shopping...
View Article5 Can’t-Miss Content Marketing Articles
1. 5 Ways to Create Interactive Content and Maximize Your Marketing Budget [Marketo]People in the early stage of the buying cycle think about your product by interacting with your contentQuizzes are a...
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Make A Social Media Holiday List (and Check It Twice!)
The holiday season is upon us. What used to be the time between December 25th and January 1st has expanded to encompass the end of November until the beginning of January.Black Friday, Cyber Monday,...
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3 Ways Brands Can Use Unboxing Videos This Holiday Season
YouTube is kind of like high school - it’s full of unique subcultures that all fit into the greater video streaming ecosystem. You’ve got your celebrity vloggers, comedians, aspiring musicians, video...
View Article5 Can’t-Miss Content Marketing Articles
Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!Holiday Shopping Trends 2015: Predictions for Retailers [Think With Google]54% of holiday...
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Moving Beyond the Fold: Reporting the News in the Digital Age
The media ecosystem is evolving and the way we distribute and pay for news content has changed significantly since the days of hot metal typesetting. In our information-intensive world, it’s difficult...
View ArticleThe 5 Can’t-Miss Content Marketing Articles Of The Week
1. How to Create A Quiz that Generates Qualified Leads [Heinz Marketing]The top performing article in the New York Times is a quiz dating back to 2013Users like to interact with online quizzes, which...
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