Channel: Best Practices – Blog

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5 Can’t Miss Content Marketing Articles

October 8, 2015, 11:59 am

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Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!

1. What Effective B2B Content Marketing Looks Like [Content Marketing Institute]

55% of B2B marketers struggle to define an effective or successful content marketing plan
Fewer than one third of content marketers believe they successfully deliver scalable results
A growing number of B2B marketers review their content marketing strategies on a weekly basis
However, 48% of B2B marketers admit they still lack a documented content marketing strategy

2. 5 Trends from New Blogger Survey That Probably Won't Surprise You [Oracle]

Nearly 60% of blog posts are between 500 to 1000 words but the trend is shifting towards long-form content
Most bloggers include at least one visual within their published content
Bloggers are uploading fewer videos to their content but videos remain very popular on social media
The use of audio in blogs is on the rise due to the popularity of podcasts

3. Content Or SEO: The Truth Is You Need Them Both [ScribbleLive]

Creating great content is necessary to make your website rank on search engine result pages (SERPs)
Higher rankings increases the credibility of your content and the authority of your brand
The quality of leads improves if your content includes search terms used by your target audience
Since SERPs only display the title and meta description on a webpage, make sure these tags accurately reflect your content

4. Why Marketers Should Focus More on Journalism, Less on Likes [SEJ]

The biggest mistake marketers make is assuming product-related content will automatically connect to customers
Customers are less familiar with products or services than the marketing teams promoting them
Use data science and engagement tactics to collect real feedback from the target audiences
If product-related content is in the plan, get as specific about features or benefits to diversify from competitors

5. Content Marketing Stats You Can Use [Mesh Agency]

Visual content is 40x more likely to be shared on social media than non-visual content
The most successful types of content for B2B marketers are video, written copy and images (in that order)
Videos are great for SEO since a video is 50x more likely to rank on Page 1 of SERPs than written content
The use of infographics by B2B content marketers increased at a faster rate from 2014 to 2015 than any other marketing tactic

poll

Missed last week’s round-up highlights? Don’t fret! You can catch them all here.

The post 5 Can’t Miss Content Marketing Articles appeared first on ScribbleLive - Your Content Marketing Software.

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