5 Can’t Miss Content Marketing Articles

October 22, 2015, 11:12 am

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1. What Differentiates Good Content From Bad Content? [Blue Wire Media]

Successful content marketers are informal publishers that stand out in today’s digital marketplace

Marketers who publish quality content achieve higher Google rankings and are featured on other platforms

Educational or entertaining storytelling is a strong indication of quality content marketing

The best types of content appeal to the rational parts of the brain, inspiring people to make informed decisions

2. A Back To The Future Homage: Marketing In The Last 25 Years [Corporateink]

A content marketing strategy in the modern era differs from 1989 - the release year of Back to the Future II

The late 1980s marked the rise of public relations firms; in 2015, marketers produce content to boost SEO

Agencies shifted tactics away from paid advertising and invested in content marketing

Today’s content adds real value for audiences as opposed to emphasizing product features

3. The New Do’s And Don’ts Of Social Media Content Marketing [ScribbleLive]

Content marketers use social media to build communities and engage with audiences

Create a social media schedule that compliments your content but remember to monitor the channels

Ensure any social content aligns with your brand and adds real value to audiences

Remember to share content produced by influential marketers to lay the foundation for future partnerships

4. 4 Ways To Navigate The Media Landscape With Data Science [iMedia Connection]

Like web developers, marketers must learn how to use data science to improve results using content

An increasing number of prospects make purchase decisions at late stages of the customer lifecycle

Marketers that research their analytics identify how to integrate their brands with trending conversations

Data science helps marketers identify how to engage with the right influencers to increase their share of attention

5. Learn From The Best: 12 Lessons From 5 Content Marketing Case Studies [Quick Sprout]

Review the content marketing strategies executed by other teams to optimize your own efforts

Marketers attempt to increase awareness, acquire new leads, and become thought leaders using content

Measurable growth using content marketing is achievable over time but case studies offer advice to expedite ROI

Always remember to produce value-added and transparent content for the best results

The post 5 Can’t Miss Content Marketing Articles appeared first on ScribbleLive - Your Content Marketing Software.

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5 Can’t Miss Content Marketing Articles

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