Channel: Best Practices – Blog

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5 Can’t-Miss Content Marketing Articles

November 26, 2015, 2:31 pm

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1. 5 Ways to Create Interactive Content and Maximize Your Marketing Budget [Marketo]

People in the early stage of the buying cycle think about your product by interacting with your content
Quizzes are a great way to turn numerical or static content into engaging material
Use answers from the quizzes to customize emails with tips or promotions tailored for each specific user
Add quizzes and interactive features to existing content for republishing purposes

2. How to Build a Brand Reputation Online That’s Solid [SmallBizTrends]

Personalize your content marketing and social media strategies with
Ask open-ended questions and encourage an open dialogue to get to know your customers
Focus on creating content that adds real value for users instead of pushing to make sales
Create a content publishing schedule and consistently publish fresh information

3. Keep Users On-Site: Lower Your Bounce Rate [ScribbleLive]

Bounce rate is one of the metrics that tells you how long people spend on your content
Put yourself in the shoes of your end user and think about how you want marketers to get your attention
Incorporate links into your content that direct people towards other posts that add value
Remember to optimize your content for desktop and mobile web browsing

4. 4 Tactics to Drive Traffic and Sales With User-Generated Content [Shopify]

People are more inclined to trust their peers than branded communications
You can promote user-generated content to increase inbound social media traffic
UGC is unique and allows you to enter conversations that are trending on social media
Search engines increase the ranking authority of UGC which adds SEO benefits for your domain

5. How to Create Content That Converts Like Crazy [JeffBullas.com]

Create content that speaks to your audience not your peers or coworkers
Include topics that relate to your brand and add value for your audience
Add a headline that grabs attention and encourages users to read more
Helpful and informative content goes a long way towards establishing credibility and real connections

The post 5 Can’t-Miss Content Marketing Articles appeared first on ScribbleLive - Your Content Marketing Software.

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