Channel: Best Practices – Blog

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The 5 Can’t-Miss Content Marketing Articles Of The Week

December 11, 2015, 7:35 am

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1. How to Create A Quiz that Generates Qualified Leads [Heinz Marketing]

The top performing article in the New York Times is a quiz dating back to 2013
Users like to interact with online quizzes, which have become some of the top-performing pieces of content on the web
If done right, quizzes can qualify prospects for potential sales conversions
To increase conversion rates keep your quizzes personal, to the point, and include images when appropriate

2. How B2B Companies Can Use Social Media to Their Advantage [AllBusiness]

87% of B2B brands use social media to amplify their content marketing strategies
Social media helps B2B organizations develop relationships with influencers and prospective customers
However, B2B brands must use the proper social media platforms to engage with audiences
Develop thorough audience profiles to market your brand and make effective connections

3. Google Penguin: Thoughts From SEO Specialist Aimee Beck [ScribbleLive]

Penguin is an update to Google’s algorithm that punishes sites with low-quality links
Updates like Penguin and the evolution of SEO have made link building a less effective strategy
Focus your efforts on creating quality content that adds value for prospects to generate organic links
Prepare for the pending Penguin 4.0 by conducting a comprehensive link audit and removing low-quality or broken links

4. Practical Tips to Conquer Content Marketing Challenges [Oracle]

A content marketing strategy begins with identifying your audience
Collaborate with your superior to define appropriate metrics of success
As a marketer you must put yourself in the position of your target audience to create effective content
To manage a multi-channel content marketing strategy, include thorough planning, project management, and content calendars

5. Content Marketing the Next Platform for Apartment Communities [Financial Content]

Content marketing is not just for sales and business development, it also impacts community housing and apartment hunting
Apartment-hunting organizations produce local content marketing that is targeted towards specific communities
People are spending more time browsing content on mobile devices
Content marketing helps apartment hunters connect with people who already live in the same communities

The post The 5 Can’t-Miss Content Marketing Articles Of The Week appeared first on ScribbleLive - Your Content Marketing Software.

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