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Who’s Afraid of the Big Bad Bot? We Are.
These days it seems like online ads are more of a hindrance than a help to marketers. Poll after poll reveals that Millennials and Gen Z don’t trust traditional advertising methods, the use of Adblock...
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Looking Ahead to 2016Every week we select and summarize five content marketing articles for easy skimming. The New Year is right around the corner, so this week we rounded up a few posts that will help...
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Looking Ahead to 2016: Part 2Every week we select and summarize five content marketing articles for easy skimming. With the New Year right around the corner, we’ve decided to round up a few posts that...
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How To Engage With The Passionate Sports Fan In 2016
2015 was an important year for sport as many athletes and their respective teams made headlines around the world. Lionel Messi was a highlight, breaking European scoring records in La Liga and the...
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Cookin’ Up A New Content Strategy: A Quick Intro to Micro-Moments
A New Recipe: Navigating the New Buyer’s JourneyI recently bought the Thug Kitchen cookbook (a great resource for all you timid cooks out there). If I had been shopping 15 years ago, I might have...
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Every week we select and summarize five content marketing articles for easy skimming. This week we’re thinking about starting Q1 and beginning 2016 on a strong note. We’ve compiled a list of articles...
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Setting the Course: Content Planning for Micro Moments
Though being memorable is important, your audience isn’t necessarily always looking for the most entertaining or original content. Oftentimes they’re simply lost at sea and need quick information or...
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Why You Need Data to Improve Your Content Strategy
You’re sitting in front of a blank Word document, the steady blinking of the cursor only increasing the overwhelming pressure to put something on the page. Though many might consider this to be a bad...
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Every week we select and summarize five content marketing articles for easy skimming. This week we’ve compiled a few articles from around the web that are helping us revamp our content strategy.1. 6...
View ArticleYour 2016 Marketing Plan: Time To Review And Adapt
New Quarter: New PlanIt’s a new quarter which means it’s time to set new goals, tweak your strategy, and brainstorm new marketing plans for 2016.Think of your content marketing plan as a roadmap that...
View Article5 Can’t-Miss Content Marketing Articles
Every week we select and summarize five content marketing articles for easy skimming.1. Marketing in the Moments, to Reach Customers Online [New York Times]The rise of mobile phones has “introduced...
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Is Your Social Media Content Click-Worthy?
Content On the GoIn the past, people relied on daily papers and evening news broadcasts to absorb content and learn about intriguing stories from around the world. For Generations Y and Z, those...
View ArticleMaking Content Marketing Easier With Data Science
The information age has led to an explosion of public conversations occurring all across the internet. These conversations contain vital information about your marketplace, but without significant...
View Article5 Can’t-Miss Sports Marketing Articles
Every week we select and summarize five content marketing articles for easy skimming. This week, in honour of Super Bowl 50, we're focusing on sports marketing.6 Winning Social Media Tips for Sports...
View Article5 Can’t Miss Visual Content Marketing Articles
Every week we select and summarize five content marketing articles for easy skimming. This week we bring you five articles on the importance of visual content in today’s content marketing landscape.1....
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How 3 Media Outlets Gained Influence During the Grammy Awards
The Grammys are perhaps one of music’s most prestigious awards in the English-language music industry. Every year people gather around their televisions (or mobile phones) to follow the stars on the...
View Article5 Can’t-Miss Data Marketing Articles
Every week we select and summarize five content marketing articles for easy skimming. This week we bring you five articles on the importance of data in today’s content marketing landscape.1. How...
View Article5 Can’t-Miss Mobile Marketing Articles
Every week we select and summarize five content marketing articles for easy skimming. This week we bring you five articles on mobile marketing!1. Seven Crucial Strategies for Mobile Marketing Success...
View Article5 Can’t-Miss Generational Marketing Articles
Every week we select and summarize five content marketing articles for easy skimming. This week we bring you five articles on generational marketing!1. From Baby Boomers to Generation Alpha: The...
View Article5 Can’t-Miss SEO Marketing Articles
Every week we select and summarize five content marketing articles for easy skimming.This week we bring you five articles on the importance of SEO in today’s content marketing landscape.1. Future-Proof...
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