5 Can’t Miss Content Marketing Articles

October 16, 2015, 7:01 am

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1. What Is Mobile-First Content Marketing? [B2C]

In order to embrace mobile content marketing, you must shift to a mobile-first mindset

A mobile-first strategy means curating content with the specific purpose of optimizing for smartphones

Interesting fact: 75% of Americans bring their phones into the bathroom with them

70% of mobile searches lead to action on a visited website within an hour

2. Why Buyer Personas are the Core of Content Marketing [Chief Marketer]

Buyer personas help marketers start authentic conversations with leads and customers

A persona is not a buyer profile; it is much more in-depth than just statistical demographics

A thorough persona includes the name of the lead along with how your company satisfies his/her goals, needs, wants and concerns

Constructing an audience persona is time consuming but becomes a valuable tool for successful content marketing

3. From Baby Boomers to Generation Alpha: A Guide to Generational Marketing [ScribbleLive]

The experiences, politics, social parameters, technological comfort and pop culture varies by generation

Bill Gates and Steve Jobs are Baby Boomers and created some of the greatest technological advancements of our time

Gen X makes up about 25% of all adults, and earn a higher average income than Baby Boomers or Millennials

Millennials are remarkably loyal to brands and have a natural ad-block built into their minds

4. Why Viral Success Needs to Focus on Quality, not Quantity [Fortune]

Brands are creating content but marketers must learn how to build successful partnerships

The greatest error that marketers make is publishing content that is not authentic or interrupts conversations

Social media allows brands and customers to establish two-way conversations in real-time

Influencers recommend that content marketers target messages to the most promising audiences rather than a broad spectrum of people

5. The 7-Step, Data-Driven Way to Get More Traffic [Convince & Convert]

32% of marketers are creating content focused on business instead of being consumer-centric

Dominate and own your market by publishing better content than anyone in your niche

It's not about a perfect content schedule; the goal is to consistently create quality content

61% of content marketers spend two to three hours creating each blog post

Missed last week’s round-up highlights? Don’t fret! You can catch them all here.

The post 5 Can’t Miss Content Marketing Articles appeared first on ScribbleLive - Your Content Marketing Software.

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5 Can’t Miss Content Marketing Articles

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