Channel: Best Practices – Blog

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5 Can’t Miss Content Marketing Articles

November 5, 2015, 10:31 am

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1. 25 Social Media Facts For The End Of 2015 [Search Engine Journal]

46% of global consumers admit their buying habits are influenced by social media
Social media is increasingly one of the most popular methods of online communication year over year
Women are perceived as the more engaged gender on social media than men
Social media will not directly improve your organic search rankings but interactive channels can influence domain authority

2. 8 Of The Top Marketing Challenges That Marketers Face [HubSpot]

The most common challenges for marketers are proving measurable ROI and acquiring new budgets
These two challenges become even more significant within larger marketing companies
Companies with fewer than 25 employees are the most concerned about finding the right marketing technology
The ideal tool for marketers is a platform that automates content strategies

3. 3 Quick Tips On Using LinkedIn To Leverage Your Brand [ScribbleLive]

LinkedIn has evolved into a tool to help brands and businesses engage with prospective clients
Inbound traffic from LinkedIn surpassed Facebook and is closing in on Twitter
However, LinkedIn traffic is of superior quality and results in lower bounce or exit rates from sites
Ensure your LinkedIn page includes information about your brand along with links to your other social channels

4. How To Combine SEO With Content Marketing To Maximize Traffic [QuickSprout]

SEO and content marketing are similar in some aspects but are fundamentally two different tactics
Marketers create content to attract traffic while SEO includes content marketing to increase organic search traffic
SEO incorporates how search engines crawl and index your pages; content marketing is about on-page optimization
Successful strategists utilize content marketing and SEO to fuel business growth

5. What To Expect From The Next Generation Of Web Content Management [EContent]

Web content management (WCM) has become user-friendly over the years
Examples of WCM applications that require less technical prowess are WordPress or Drupal
WCM systems are used by brands to optimize content, make websites responsive, and improve user experiences
Technological innovation will continue to optimize WCM systems for greater usability

The post 5 Can’t Miss Content Marketing Articles appeared first on ScribbleLive - Your Content Marketing Software.

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