$ 0 0 Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!Holiday Shopping Trends 2015: Predictions for Retailers [Think With Google]54% of holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the dayMobile shopping will make big shopping days like Black Friday and Cyber Monday less important for retailersRetailers find that shoppers use their phones for research before visiting the store32% of shoppers say they plan to use online video for inspiration, advice, and product reviewsWhat Facebook Marketing Guru Porterfield Suggests You Starts Doing Today To Build Your Business [Forbes]There’s no “magic bullet” to social media success;(?) an effective social media consultant will get to know your audience and your businessEntrepreneurs tend to mistake Facebook for a direct selling platform - it’ a powerful road to making a sale, but not the ‘store’An email list is the “beating heart” of your business because online business is a relationship-building process and email allows you to cultivate your customers over time The key is to engage with people through social media and let them know how they can be part of your list by offering a free and irresistible giveaway3 Ways Brands Can Use Unboxing Videos This Holiday Season [ScribbleLive]Unboxing videos are a form of research for consumers looking to get a better understanding of a product before they make a purchaseUnboxing videos allow brands to leverage user-generated contentBrands can reach new audiences by hosting live unboxing events on Periscope and MeerkatBrands are beginning to integrate components of the unboxing video into their advertisementsThese 25 Fantastic Slide Decks Will Help You Step Up Your Content Marketing [Entrepreneur]Rand Fishkin focuses on what factors cause content marketers to failMark Schaefer asks 14 experts to share advice on how to build an actionable audienceJay Baer discusses how to fix your ‘marketing blind spot’Contently provides a compilation of recent statistics from key marketing researchThe New York Times Gives Us a Lesson in Community-Building [HubSpot]The New York Times created an on-site community that encourages engagement to build long-term revenue strategiesReaders can create their own ‘personalized journalism’ from any device and actively steer conversations and contribute comments on the site The Times surpassed 1M in paid digital subscribers, and unlike other media companies, 12% of its readers deliver 90% of its digital revenueMore than half of the Times’ digital audience comes from mobile, and a strong community-experience is integral to growing and maintaining this audience The post 5 Can’t-Miss Content Marketing Articles appeared first on ScribbleLive - Your Content Marketing Software.