$ 0 0 The media ecosystem is evolving and the way we distribute and pay for news content has changed significantly since the days of hot metal typesetting. In our information-intensive world, it’s difficult to imagine a time when people waited until the next day’s paper to read about the latest world events. Additionally, it’s no secret that newspapers are finding it increasingly difficult to make money from advertising, and paywalls placed in front of digital content often sends readers in search of free content elsewhere instead of to their wallet.How can news agencies keep readers engaged and involved if valuable content lives behind the paywall? In this transitional period some of the world’s most prominent news organizations are changing the way we think about the news and are looking for new ways to distribute information. Below we discuss four innovative news organizations that are disrupting the media landscape and innovating the way we create, share, and publish the news.The Economist: Podcasting the NewsLike many news publications, The Economist introduced a “metered” paywall, which allows readers to view a few free articles every month before asking for a login or payment. However, readers aren’t necessarily “reading” the news anymore, and in our ‘always on’ world, readers want timely information available anywhere, anytime.The Economist helps keep their audience informed and on top of the news by releasing quality news content through their free podcast channels. The news organization publishes a podcast every weekday on subjects such as business and finance, culture, technology, and ‘the week ahead.’ Economist readers can now listen to quality news content while commuting, cooking, or running on the treadmill. The Economist Radio (All audio) by The Economist on iTunesiTunesDownload past episodes or subscribe to future episodes of The Economist Radio (All audio) by The Economist for free.Agence France-Presse: Syndicating and Sharing Quality ContentThe internet enables newspapers to publish content and share news as it happens. However, it also allows a number of unqualified voices to emerge and authoritatively discuss events without the rigorous fact-checking and verification that journalists at major news organizations must undergo before publishing content online.Agence France-Presse (AFP) is an award-winning news organization located in Paris, France working to share relevant content and supply quality news stories to fellow news agencies. For a limited time Agence France-Presse is offering quality, fact-checked, fully verified, and timely content for syndication through the ScribbleLive Market.The news agency will be offering this content for free to all Market subscribers until January 2016. This is especially relevant as the COP21 climate discussions are currently taking place in Paris, and the AFP is a local news agency providing live reports from the forum. This form of syndication ensures that in our information-intensive economy, other news agencies have the opportunity to leverage quality content on popular topics as they happen. AFPs syndication through the market ensures that more people get access to reliable, verified, and fact-checked content as the news happens.Agence France-Presse on the ScribbleLive Marketby Jen Taylor The Guardian: The Reader Becomes The JournalistIn today’s media landscape readers don’t just consume news content - they comment, share it across social media, and form robust communities where they engage and debate. The Guardian is tapping into these online communities and helping readers get closer to journalism by using their voices to fuel conversation and drive the reporting. When Edward Snowden leaked top-secret National Security Agency documents, he gave his first post-publication interview to the readers of The Guardian. The live Q&A took questions from the hashtag #AskSnowden, turning the readers into the journalists. The Guardian used social media as a tool to include their online community in the most direct way possible, engaging and empowering their audience while simultaneously reporting the groundbreaking story.by Jen Taylor Al Jazeera: Goodbye Printing Press, Hello Livestream Nobody waits until the next day to read the news anymore. Today it’s not uncommon for readers to gather news coverage from several sources across multiple devices while simultaneously waiting in line for a coffee, pedaling on the exercise bike, or sitting on the subway. Readers want to be on the same page as the reporters, learning the facts as they come to light without necessarily being glued to a live television broadcast.News agencies like Al Jazeera are meeting reader demands by creating live feeds that gather and distribute information from multiple sources including blog posts, YouTube, Twitter, Facebook, and Instagram. These feeds enable Al Jazeera to tell compelling stories by leveraging content from on-the-ground reporters and eyewitnesses, tapping into online conversations, and showcasing unheard voices and new perspectives.Publishing a polished article several hours after a news event breaks is no longer sufficient for keeping readers up to date. Live streams like Al Jazeera’s coverage of the Paris Attacks are keeping readers informed in real time.Paris AttacksAJE Live EventsJe suis Muslim. The post Moving Beyond the Fold: Reporting the News in the Digital Age appeared first on ScribbleLive - Your Content Marketing Software.
