Channel: Best Practices – Blog

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5 Can’t Miss Content Marketing Articles

October 29, 2015, 12:15 pm

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1. Creating Content That Resonates Is Vital For Your Digital Strategy [Elite Business]

Define your business objectives for using content marketing before beginning to create content
Emphasize authority within your content to boost engagement with the people who read your work
Craft a tone and a message that resonates with the needs of your target audience
Educational and informative content adds value for readers rather than branded or self-promotional material

2. How To Tame Content Creation With Rock-Solid Workflows [Copyblogger]

A thorough content marketing strategy simplifies team workflows
Consider your content marketing plan as the foundation of a department workflow
A marketing team that follows the company workflow becomes more efficient
Well-defined workflows help marketing teams create more content with fewer resources

3. Consumer First: Make Content Marketing About The End User [ScribbleLive]

A consumer-first approach to marketing means creating content that adds real value for audiences
Consumer-friendly content allows two-way communications between the creator and the end user
Ensure the content you produce addresses the needs or concerns of your target audience
Focus on creating content that informs users rather than pushes for higher sales

4. 5 Ways To Use Storytelling In Your Social Media Marketing [Social Media Examiner]

Stories shared on social media stand out from self-promotional content produced by other brands
Storytelling content helps marketers create lasting connections with prospective consumers
Always think about the needs of your audience and align your content to address those concerns
Tell the types of stories that your audience wants to follow

5. If Your Content Were Candy, What Kind Would It Be? [Reach Local]

Candy is what trick-or-treaters search for on Halloween; content is the candy people search for online
Entertaining content encourages audiences to return for more informative material
Appeal to a larger audience with a variety of different types of content
Don’t be afraid to occasionally create content that is unorthodox or outside the box

The post 5 Can’t Miss Content Marketing Articles appeared first on ScribbleLive - Your Content Marketing Software.

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