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What Is Inbound Marketing And How You Can Use It To Attract Clients
The Internet and social media have forever changed the way companies search for new clients. It leveled the playing field, allowing even small startups to fight for the spotlight alongside big,...
View ArticleHow to build a lead generation campaign?
To have a fruitful lead generation campaign, some basic steps need to be followed. Now, if you want to go beyond that, with a campaign that is different, promising, and highly functional, you should...
View ArticleWhat is enterprise content strategy and how to put it into practice
An enterprise content strategy brings numerous benefits to any organization that decides to use it, including the reduction of ad blockers’ impact on B2B marketing campaigns. According to a survey...
View ArticleCheck out the 6 elements of a great case study
If you’re keeping up with the essentials on digital marketing, you’re probably familiar with the concept of customer journey and the different stages it involves. When speaking of bottom-of-funnel...
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What is a customer journey map and how can you create one?
If you seek better and more consistent results for your company, you have asked yourself what is the customer journey map and how to create one, haven’t you? In this article, we will explore not only...
View Article14 Digital Metrics to Measure Your Strategy in 2020
Digital Marketing is currently the key ally of companies that want to establish or expand their presence on the Internet. Through practices such as content production, investments in social media and...
View Article3 Best Practices for Repurposing Your Content to Save Time and Money
When you’re creating a new piece of content, the possibilities seem endless. Your finished product could go viral, could inspire thousands of conversions, and could serve as the foundation for your...
View ArticleHow to Use Live Events in Your ABM Strategy
Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. And if you’re going to go non-traditional—why not think a little further...
View ArticleQueen’s 1985 Live Aid Performance: A History Lesson in Delivering...
I am sure many of you have seen the Oscar-nominated 2018 movie Bohemian Rhapsody, which tells the story of one of the greatest rock bands of all time, Queen, led by lead singer Freddie Mercury....
View ArticleThe How, When, and Why of Gating Your Content
To gate or not to gate? It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first...
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