5 Can’t-Miss Content Strategy Articles
Every week we select and summarize five content marketing articles for easy skimming.This week we bring you five articles on the importance of content strategy and some actionable tips on how to...
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How to Use Live Blogging In Your Content Strategy (and increase engagement!)
When news is breaking, we don’t wait for the six o’clock news or a blog recap to get the scoop. We want to be part of the action as it happens (and maybe even give our own two cents too). Now that 81%...
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How Engaging Content Helps You Improve Your Search Rankings
There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and...
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How To Map Content To Your Conversion Funnel
For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs...
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The Do’s and Don’ts of Content Syndication
Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their...
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7 Commandments For A Good Content Experience
It’s no secret that consumers are taking control of what content they choose to see. The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users...
View ArticleCut Through The Clutter (and earn more shares)
Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. This...
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How To Build Landing Pages That Convert
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though...
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A Guide to Finding Your Brand Voice
How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important...
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Mobile Myth Busting: How to Write Great Content for Mobile
In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are...
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How to Create Sports Content for Big Events
Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista, sports marketing revenue...
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How to Become a Better Content Team Leader
We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. From scaling production of high quality content to creating socially engaging tactics that...
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How To Get More Mileage Out Of Your Content
Content marketing is “always on” and it’s putting new pressures on marketers. Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it....
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ScribbleLive Spark: Use Checklists to Ensure Brand Consistency
Introducing ScribbleLive Spark We’re excited to announce the launch of a new blog series called ScribbleLive Spark. This is a product focused series that will outline some of the best ways to use our...
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ScribbleLive Spark: Automate Content Research with Watchlists
Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results. The first post in the series outlined how marketers can improve their...
View ArticleYour 6 Step Guide to Creating a Holiday Marketing Campaign
It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you...
View ArticleThe Content Marketer’s Guide to Beating Writer’s Block
Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice. As content marketers, we don’t have the luxury of waiting around for the magic...
View ArticleShort-form & Long-form: Where They Fit in Your Content Strategy
Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs....
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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)
“I never make the same mistake twice. I make it like five or six times, you know, just to be sure.” – unknown Some people like to learn by making mistakes. And by “some people” I mean me, and by “like”...
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What Working at an Apple Store Taught Me About Good Event Marketing
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you...
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