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How Curated Content Brings the Electoral Experience to Europe
How much content have you seen published about the 2016 US election campaign? The electoral battle between Hillary Clinton and Donald Trump for the presidency has dominated media headlines in the US...
View ArticleWhy A Content Marketer Needs to Buddy Up with their Company’s Product...
A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing...
View ArticleHow to Align Content Marketing and Demand Generation Teams
I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship...
View ArticleAre One-Off Requests from Sales Impacting Your Content Marketing Strategy?
Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marketing is heavily relied on by many different departments for a multitude of requests...
View ArticleWant a Dog? Use Content Marketing!
If you’ve ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal stakeholders. Parents, significant others and even landlords can be major obstacles...
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How to Prevent a Live Q&A from Turning into a #BrandFail
Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The...
View ArticleHow to Improve Your Content Marketing with Digital Branding
Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can...
View ArticleThe When, Where & How of Using GIFs in Content Marketing
GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. Comment...
View ArticleHow to Avoid Working in Silos that are Bad for Your Content Strategy
Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand...
View ArticleHow Content & SEO Marketers Can Help Each Other Be Successful
Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product...
View ArticleHow to Align Content Marketing & Social Media Strategies for the Most...
Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated...
View ArticleHow To Ideate New Content When You Feel Like You’ve Exhausted All Topics
Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. It can feel like you’ve written all there is to write about a given topic or industry. When you’ve...
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7 SEO Metrics That Every Marketer Should Pay Attention To
In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by...
View ArticleHow to Develop Your Content Marketing Strategy in 2018
Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy Goals Topical niche Workflows...
View Article7 Steps to Launch a Successful Social Selling Program
There’s a good reason why 90% of the top salespeople use social selling tools, according to a report by LinkedIn*. Social selling clearly works. If we take a step back and look to research from IDC, we...
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How to Know When to Ignore a Best Practice in Content Marketing Strategy
Oh, those best practices. I get asked about them often. What’s the best practice when it comes to , <insert topical area> Christoph? I’m a big fan of best practices and even a bigger fan of...
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NO OVERKILL: How creatives and content marketers need processes and systems
We can just write and produce stories. “Give me some space to be creative here.” And while that may work for some projects, it doesn’t work that well in a high-performance job environment, especially...
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15 Ways Marketers Can Optimize For Visual Search
Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as...
View Article5 Steps to Create an Effective Editorial Calendar for 2018
It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, once the strategy has been finalized, we need to get...
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Sports Marketing: 7 Steps to Drive Audience Engagement
Sports connect many of us. We wear the same hats, shirts, and of course, connect digitally to our favorite teams and players. And while audiences continue to be broken up with the addition of more and...
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