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Which of These 4 Types of Content Creation is Right for You?
If you want to develop a successful content marketing program, it’s wise to understand the different types of content assets that contribute to successful content marketing efforts – as well as which...
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3 Examples of Excellent VR Use in B2B Marketing
Nearly two decades after it established widespread presence on the global scene with lofty promises and high potential, virtual reality (VR) is back with a vengeance. It’s true that it never really...
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From Content Shock to Content Opportunity
Marketers are officially on notice. The crowded content marketplace, rapid shifts in consumer behavior and increasingly demanding audiences pose a new and complex set of challenges for marketing...
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3 Takeaways From Our Content Maturity Assessment
We recently launched a content maturity survey to get a read on the biggest challenges and opportunities facing some of the top minds in content marketing. Since then, we’ve collected nearly 500...
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The Perils of Poor Content Engagement
Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative. However, what that content does once...
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Go Long On Content And Unlock These Benefits
The debate rages on in the content marketing world. Which form of content is better: long-form or short-form. To be fair, there are benefits to both methods, however long-form content has a few...
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Influencer Marketing, Content Creation, and UGC: 3 Questions From Our Webinar...
We recently held a great webinar on the future of content and search, two disciplines of marketing that need to be inextricably intertwined, and we got so many questions we weren’t able to get to them...
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Are You Making These 5 Critical Mistakes of Fan Engagement? [INFOGRAPHIC]
If you’re in the sports, media, or entertainment biz, I’m gonna go out on a limb here and say that you probably need, well, fans. Star athletes, teams, celebrities, shows, and big events may be...
View ArticleHow to Generate Revenue with Your Interactive Content
HubSpot reports that the less companies know about their KPIs, the less likely they are to meet their revenue goals. Seventy four percent of companies that weren’t exceeding revenue goals did not know...
View ArticleWhat is Content that Performs?
It was a big year for ScribbleLive at Content Marketing World. We attended for the first time as the ScribbleLive Content Cloud, which now includes a fourth product, TrendHub, that we announced during...
View ArticleTransform Your Landing Pages with Interactivity
What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing...
View ArticleHow to Capture User Insights with Interactive Landing Pages
Our ScribbleLive solution, ion interactive, has spent years stressing the importance of launching landing pages that include additional engagement points for users. Landing pages have long been used to...
View Article3 Things You’ll Learn at Content Marketing Institute’s 2018 Demand Generation...
It’s an exciting time for Content Marketing Institute (CMI) and ScribbleLive, as we’ll be joining forces to host the first-ever virtual Demand Generation Summit on October 31st. Along with seven other...
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3 Tips for Using Predictive Intelligence to Fuel Your Content Strategy
Superpowers. We daydream of having them, flood the cinemas to watch the Avengers’ latest woes and foes in dealing with having them, and use technologies that have brought us scarily close making them a...
View ArticleHow to Avoid Working in Silos that are Bad for Your Content Strategy
Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. In fact, Marketo reports that sales and marketing teams that are in alignment are 67% better at...
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4 Tips for Using Emotion to Write Copy that Resonates
Emotions drive everything. Your conversations, your fears, and your laughter. Decisions and mistakes. They drive everything, but most of all, they drive your words. And when used correctly, they can...
View ArticleHow To Map Content To Your Conversion Funnel
For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs...
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Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers
Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner...
View Article4 Tips for Assembling Your ABM Strategy
Rubik’s Cubes are best solved in layers. And while it might seem impossible to solve one at first—it’s not if you have a plan. In the 1980s, just about everyone was attempting to figure that out,...
View ArticleHow to Use Live Events in Your ABM Strategy
Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. And if you’re going to go non-traditional—why not think a little further...
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